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“I recently attended the AI+Human ResourcesΤΜ training organized by Athens International College. Although I work in a software development company and am already familiar with the subject, I found the training extremely valuable. It offered a comprehensive perspective covering technical, HR, and ethical dimensions of AI in the workplace. The technical content was informative yet not overwhelming for a non-technical audience, and the practical applications were highly relevant. It’s clear that beyond HR, AI has the potential to disrupt and transform any organizational function, significantly boosting efficiency. I believe this is a must-have certification for any professional or organization aiming to stay competitive in today’s rapidly evolving business environment.”
“It was truly inspiring! An eye opener that clearly showed how AI can transform and optimize the entire recruitment process, as well as every aspect of HR. The sessions were dynamic, practical, engaging and packed with insights that every forward-thinking HR professional needs “.
"The 'AI + Human Resources™ Training' program by Athens International College was an outstanding experience. Through modern and practical content, I learned how Artificial Intelligence can enhance HR processes and strengthen my professional skills. It is an essential tool for any executive who wants to stay ahead of the curve and integrate new technologies into their daily work".
"Investing in AI education for business professionals is not just beneficial but necessary. It empowers us to embrace innovation, improve efficiency, and deliver better outcomes for our organizations. I highly recommend this training to anyone looking to stay ahead in the ever-changing business landscape".
"I recently attended the AI for Executives seminar and found it truly insightful and engaging. The tutor demonstrated deep knowledge of the subject and delivered the content in a clear, interactive way that kept us all involved. It was a very interesting experience, and I highly recommend it to any executive looking to better understand the impact and potential of AI in business."
"The AI+Executive training exceeded my expectations from the outset. The well-structured content was impressive, but the trainer's exceptional knowledge, skills, and engaging personality truly made it outstanding."
1.1 Understanding AI and Its Core Components
1.2 Historical Context and Evolution of AI in Marketing
1.3 AI Technologies Transforming Marketing
1.4 Applications of AI in Marketing
2.1 Introduction to AI in Content Marketing
2.2 Personalization Through AI
2.3 Implementing AI in Your Content Strategy
3.1 AI Integration in Social Media Marketing
3.2 Leveraging AI for Email Marketing Success
4.1 Introduction to AI-powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness
5.1 Ethical AI Use in Marketing
5.2 Regulatory Compliance and Standards
5.3 Implementing Ethical AI Marketing Practices
6.1 Strategic Planning with AI
6.2 Implementation of AI in Marketing Strategies
6.3 Creating a Scalable AI Marketing Plan
7.1 Integrating AI in Multichannel Strategies
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multichannel Marketing
This is not just a tools course — it’s a strategic journey. In AI + Marketing, you’ll gain practical experience designing and implementing AI-powered marketing strategies, starting from the why and ending with real-world execution.
Access to educational material: All Trainees will get access to our LMS platform, where they will have all educational material, videos, blueprints, whitepapers, quizzes, as well as the certification process and the proctoring platform which monitors the exam. That way, they will have instant access to the material and the chance to prepare themselves for the certification process more efficiently.
Certification
The certification process:
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response
All Trainees will get the chance to get certified as an AI+ MarketingTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response
All Trainees will get the chance to get certified as an AI+ MarketingTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.
With over 15 years of experience in strategic development, marketing, and commercial operations, Katerina has played a pivotal role in the growth and transformation of small, medium, and large-scale businesses across diverse industries – from fashion and real estate to healthcare and services.
A marketplace veteran with 10 years of Amazon expertise, Katerina has successfully managed commercial strategies and built brands on a global scale. She is also a Certified Trainer by AI+ CertsTM in AI MarketingTM domain, blending artificial intelligence knowledge with hands-on experience. She doesn’t just teach theory—having worked with most AI tools, she knows the most effective shortcuts that help professionals stay proactive and ahead of the game.
Her passion for artificial intelligence began with her studies in Linguistics and NLP (Natural Language Processing), shaping her data-driven and strategic mindset.
Katerina is the General Manager at the BrainReGain Initiative, leading efforts to connect Greek professionals abroad with the Greek job market.
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