Unlock Marketing Potential: Employ Advanced AI Technologies

The AI+ Marketing Programme is designed for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionize their marketing strategies. Through this program, participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights. The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI. Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain.

Prerequisites

  • Basic understanding of AI and its applications in business, no professional expertise required.

 

  • Openness to learn about AI integration in marketing practices.

 

  • A willingness to explore new marketing ideas using AI tools.

Exam Details

Modules

7

Examination

1

Minutes

90

Passing score

70%

Modules

1.1 Understanding AI and Its Core Components

1.2 Historical Context and Evolution of AI in Marketing

1.3 AI Technologies Transforming Marketing

1.4 Applications of AI in Marketing

2.1 Introduction to AI in Content Marketing

2.2 Personalization Through AI

2.3 Implementing AI in Your Content Strategy

3.1 AI Integration in Social Media Marketing

3.2 Leveraging AI for Email Marketing Success

4.1 Introduction to AI-powered Analytics

4.2 Predictive Analytics and Consumer Behavior

4.3 Measuring and Optimizing Campaign Effectiveness

5.1 Ethical AI Use in Marketing

5.2 Regulatory Compliance and Standards

5.3 Implementing Ethical AI Marketing Practices

6.1 Strategic Planning with AI

6.2 Implementation of AI in Marketing Strategies

6.3 Creating a Scalable AI Marketing Plan

7.1 Integrating AI in Multichannel Strategies

7.2 Measuring the Effectiveness of AI-Enhanced Campaigns

7.3 Future Trends in AI and Multichannel Marketing

What you will learn

AI-Driven Marketing Strategy Development

Students will learn to create complete marketing plans using AI. This involves AI-driven content strategy, customization, and analytics to analyse market data, identify target audiences, and create customized marketing campaigns.

AI-driven A/B testing

Participants will learn to build trials, analyse outcomes, and iterate marketing strategies to increase performance.

Data Visualization

The course may teach marketing analytics insights visualization. Students will learn to design visually appealing dashboards and reports to explain complicated data and aid data-driven decision-making.

Risk Management and Compliance

AI marketing course covers risk management and compliance. This includes identifying and mitigate data security, regulatory compliance, and reputation management issues to ensure legal and ethical marketing activities.

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