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- Fundamental understanding of AI and its practical applications in sales, no technical expertise required.
- Openness to exploring creative approaches for generating ideas using AI tools to achieve sales goals.
- Willingness to integrate AI into existing sales strategies and practices.
- Good English command of the English language is required for the certification process.
The AI+ Sales Program is designed for sales professionals and business leaders seeking to harness the power of Artificial Intelligence (AI) in Sales. They will delve into the fundamentals of AI and its implications for sales processes, including understanding and leveraging sales data effectively. It is addressed to sales professionals that need to explore various AI technologies tailored for sales, their integration into CRM systems, and their application in sales forecasting.
1.1 Fundamentals of AI
1.2 Historical Journey and Evolution of AI in Sales
1.3 AI Tools & Technologies Transformation Sales
1.4 Benefits and Challenges in Adoption of AI in Sales
1.5 Real-world Examples and Applications of AI in Sales
1.6 Future of AI in Sales
2.1 Categories of Sales Data
2.2 Techniques for Effective Data Collection
2.3 Basics of Data Analysis and Interpretation
2.4 Data Management Methods
2.5 Data Protection Principles
2.6 Data Integration in CRM Systems
2.7 Overview of Analytical Tools
2.8 Ethical Use of Sales Data
2.9 Case Studies: Real-World Data Applications
3.1 Introduction to Machine Learning in Sales
3.2 Predictive Analytics: Forecasting Sales Trends
3.3 NLP: Enhancing Customer Interactions
3.4 Chatbots: Automating Customer Service
3.5 Segmentation: Tailoring Customer Experiences
3.6 Personalization: Customizing Sales Approaches
3.7 Recommendation Engines: Driving Product Suggestions
3.8 Sales Automation: Streamlining Sales Processes
3.9 Performance Analysis: Measuring Sales Effectiveness
4.1 Foundation of CRM Systems
4.2 AI Integration into CRM Systems
4.3 Lead Scoring
4.4 Customer Insights
4.5 Sales Automation
4.6 Personalized Communication
4.7 Chatbots in CRM
4.8 Gaining Actionable Insights from Data
4.9 Case Studies
5.1 Introduction to Sales Forecasting
5.2 Overview of Predictive Models in Forecasting
5.3 Data Preparation for Analysis
5.4 Identifying Sales Patterns and Trends
5.5 Enhancing Forecast Reliability
5.6 Key Forecasting AI Tools in AI
5.7 Utilizing Real-time Data for Forecasts
5.8 Developing Forecasts for Different Outcomes
5.9 Measuring the Success of Sales Forecasts
6.1 Task Automation
6.2 AI-driven Email Marketing
6.3 Social Media with AI Analytics
6.4 AI-powered Lead Generation
6.5 Customer Segmentation
6.6 Optimizing Sales Visits and Calls
6.7 Tailoring Content with AI Insights
6.8 Real-time Sales Activity Monitoring
6.9 Upselling and Cross-selling with AI
7.1 Ethical Use of AI in Sales
7.2 Bias Identification in AI Systems
7.3 Bias Mitigation
7.4 Transparency in AI Decision-Making
7.5 Accountability for AI Actions
7.6 Safeguarding Customer Data
7.7 Regulatory Compliance
7.8 Building Customer Trust through Ethical AI
7.9 Anticipating Ethical Issues in AI Advancements
8.1 Scenario-Based Exercises
8.2 Addressing Sales Challenges with AI
8.3 Collaborative AI Implementation Plans
Access to educational material: All Trainees will get access to our LMS platform, where they will have all educational material, videos, blueprints, whitepapers, quizzes, as well as the certification process and the proctoring platform which monitors the exam. That way, they will have instant access to the material and the chance to prepare themselves for the certification process more efficiently.
Certification
The certification process:
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response
All Trainees will get the chance to get certified as an AI+ SalesTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.
Upon successful completion of AI+SalesTM certification, participants will demonstrate proficiency in leveraging Artificial Intelligence (AI) to revolutionize sales processes. They will showcase adeptness in understanding and utilizing sales data effectively, integrating AI technologies into CRM systems for enhanced customer relationship management. Participants will exhibit competence in utilizing AI for accurate sales forecasting and streamlining sales processes for improved productivity and efficiency. Moreover, they will exhibit a thorough understanding of ethical considerations and biases related to AI implementation in sales. Armed with practical experience from workshops, successful participants will be prepared to drive business growth ethically through AI-powered sales strategies.
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response
All Trainees will get the chance to get certified as an AI+ SalesTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.
Upon successful completion of AI+SalesTM certification, participants will demonstrate proficiency in leveraging Artificial Intelligence (AI) to revolutionize sales processes. They will showcase adeptness in understanding and utilizing sales data effectively, integrating AI technologies into CRM systems for enhanced customer relationship management. Participants will exhibit competence in utilizing AI for accurate sales forecasting and streamlining sales processes for improved productivity and efficiency. Moreover, they will exhibit a thorough understanding of ethical considerations and biases related to AI implementation in sales. Armed with practical experience from workshops, successful participants will be prepared to drive business growth ethically through AI-powered sales strategies.
Sofia has more than 15 years of experience in B2B Sales & Business Development and 8+ years in Training, with a track record on leading award-winning international Training Programs. Her expertise in selling B2B technology/software/SaaS services with established startups/scale-ups, and in training sales professionals or customer success teams on digital sales, sales tools, AI and soft skills, enables the success of cross-regional sales teams.
She successfully designs and delivers technology training programs for Athens International College, she also specializes in sales training, sales tools (CRM platforms and alike) and business development consulting, actively contributing as a trainer in various Digital Training initiatives.
On 2020 she contributed to winning the Gold Award for the best Training Program for Salespeople at Sales Excellence Awards, and in 2024 she contributed to winning the Silver Award for the best Training program for Customer Service at the L&D Awards. Currently she is a proud member of the Audit Committee of the Sales Institute Greece and member of the Judging Committee of the Sales Excellence Awards.
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