AI+Marketing™:
Unlock Marketing Potential with Advanced AI Technologies

Duration

8 hours
weekdays, afternoon, OnLine

Dates

25 & 26 February
17:30-20:45

Special Price

490€
for limited spots

The AI+ Marketing™ Training & Certification Program is designed for marketing professionals and business leaders. Participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights.

Grab your seat NOW.
Call +30 210 211 4671 or fill the form below.

Key Benefits

Are you eager to harness the power of artificial intelligence to revolutionize your marketing strategies? The AI+ MarketingTM Training & Certification Program covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI. Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain.

Prerequisites

- Basic understanding of AI and its applications in business, no professional expertise required.
- Openness to learn about AI integration in marketing practices.
- A willingness to explore new marketing ideas using AI tools.

Who should attend

By the end of the certification, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organizations forward.

What you will learn

AI-Driven Marketing Strategy Development

Students will learn to create complete marketing plans using AI. This involves AI-driven content strategy, customization, and analytics to analyse market data, identify target audiences, and create customized marketing campaigns.

AI-driven A/B testing

Participants will learn to build trials, analyse outcomes, and iterate marketing strategies to increase performance.

Data Visualization

The course may teach marketing analytics insights visualization. Students will learn to design visually appealing dashboards and reports to explain complicated data and aid data-driven decision-making.

Risk Management and Compliance

AI marketing course covers risk management and compliance. This includes identifying and mitigate data security, regulatory compliance, and reputation management issues to ensure legal and ethical marketing activities.

Training Modules

1.1 Understanding AI and Its Core Components

1.2 Historical Context and Evolution of AI in Marketing

1.3 AI Technologies Transforming Marketing

1.4 Applications of AI in Marketing

2.1 Introduction to AI in Content Marketing

2.2 Personalization Through AI

2.3 Implementing AI in Your Content Strategy

3.1 AI Integration in Social Media Marketing

3.2 Leveraging AI for Email Marketing Success

4.1 Introduction to AI-powered Analytics

4.2 Predictive Analytics and Consumer Behavior

4.3 Measuring and Optimizing Campaign Effectiveness

5.1 Ethical AI Use in Marketing

5.2 Regulatory Compliance and Standards

5.3 Implementing Ethical AI Marketing Practices

6.1 Strategic Planning with AI

6.2 Implementation of AI in Marketing Strategies

6.3 Creating a Scalable AI Marketing Plan

7.1 Integrating AI in Multichannel Strategies

7.2 Measuring the Effectiveness of AI-Enhanced Campaigns

7.3 Future Trends in AI and Multichannel Marketing

Training & Exam Details

Access to educational material: All Trainees will get access to our LMS platform, where they will have all educational material, videos, blueprints, whitepapers, quizzes, as well as the certification process and the proctoring platform which monitors the exam. That way, they will have instant access to the material and the chance to prepare themselves for the certification process more efficiently.

Certification

The certification process:
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response

All Trainees will get the chance to get certified as an AI+ MarketingTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.

The Instructor

Katerina Balilaki

With over 15 years of experience in strategic development, marketing, and commercial operations, Katerina has played a pivotal role in the growth and transformation of small, medium, and large-scale businesses across diverse industries – from fashion and real estate to healthcare and services.

A marketplace veteran with 10 years of Amazon expertise, Katerina has successfully managed commercial strategies and built brands on a global scale. She is also a Certified Trainer by AI+ CertsTM in AI MarketingTM domain, blending artificial intelligence knowledge with hands-on experience. She doesn’t just teach theory—having worked with most AI tools, she knows the most effective shortcuts that help professionals stay proactive and ahead of the game.

Her passion for artificial intelligence began with her studies in Linguistics and NLP (Natural Language Processing), shaping her data-driven and strategic mindset.

Katerina is the General Manager at the BrainReGain Initiative, leading efforts to connect Greek professionals abroad with the Greek job market.

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