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“I recently attended the AI+Human ResourcesΤΜ training organized by Athens International College. Although I work in a software development company and am already familiar with the subject, I found the training extremely valuable. It offered a comprehensive perspective covering technical, HR, and ethical dimensions of AI in the workplace. The technical content was informative yet not overwhelming for a non-technical audience, and the practical applications were highly relevant. It’s clear that beyond HR, AI has the potential to disrupt and transform any organizational function, significantly boosting efficiency. I believe this is a must-have certification for any professional or organization aiming to stay competitive in today’s rapidly evolving business environment.”
“It was truly inspiring! An eye opener that clearly showed how AI can transform and optimize the entire recruitment process, as well as every aspect of HR. The sessions were dynamic, practical, engaging and packed with insights that every forward-thinking HR professional needs “.
"The 'AI + Human Resources™ Training' program by Athens International College was an outstanding experience. Through modern and practical content, I learned how Artificial Intelligence can enhance HR processes and strengthen my professional skills. It is an essential tool for any executive who wants to stay ahead of the curve and integrate new technologies into their daily work".
"Investing in AI education for business professionals is not just beneficial but necessary. It empowers us to embrace innovation, improve efficiency, and deliver better outcomes for our organizations. I highly recommend this training to anyone looking to stay ahead in the ever-changing business landscape".
"I recently attended the AI for Executives seminar and found it truly insightful and engaging. The tutor demonstrated deep knowledge of the subject and delivered the content in a clear, interactive way that kept us all involved. It was a very interesting experience, and I highly recommend it to any executive looking to better understand the impact and potential of AI in business."
"The AI+Executive training exceeded my expectations from the outset. The well-structured content was impressive, but the trainer's exceptional knowledge, skills, and engaging personality truly made it outstanding."
- Fundamental understanding of AI and its practical applications in sales, no technical expertise required.
- Openness to exploring creative approaches for generating ideas using AI tools to achieve sales goals.
- Willingness to integrate AI into existing sales strategies and practices.
- Good English command of the English language is required for the certification process.
The AI+ Sales Program is designed for sales professionals and business leaders seeking to harness the power of Artificial Intelligence (AI) in Sales. They will delve into the fundamentals of AI and its implications for sales processes, including understanding and leveraging sales data effectively. It is addressed to sales professionals that need to explore various AI technologies tailored for sales, their integration into CRM systems, and their application in sales forecasting.
1.1 Fundamentals of AI
1.2 Historical Journey and Evolution of AI in Sales
1.3 AI Tools & Technologies Transformation Sales
1.4 Benefits and Challenges in Adoption of AI in Sales
1.5 Real-world Examples and Applications of AI in Sales
1.6 Future of AI in Sales
2.1 Categories of Sales Data
2.2 Techniques for Effective Data Collection
2.3 Basics of Data Analysis and Interpretation
2.4 Data Management Methods
2.5 Data Protection Principles
2.6 Data Integration in CRM Systems
2.7 Overview of Analytical Tools
2.8 Ethical Use of Sales Data
2.9 Case Studies: Real-World Data Applications
3.1 Introduction to Machine Learning in Sales
3.2 Predictive Analytics: Forecasting Sales Trends
3.3 NLP: Enhancing Customer Interactions
3.4 Chatbots: Automating Customer Service
3.5 Segmentation: Tailoring Customer Experiences
3.6 Personalization: Customizing Sales Approaches
3.7 Recommendation Engines: Driving Product Suggestions
3.8 Sales Automation: Streamlining Sales Processes
3.9 Performance Analysis: Measuring Sales Effectiveness
4.1 Foundation of CRM Systems
4.2 AI Integration into CRM Systems
4.3 Lead Scoring
4.4 Customer Insights
4.5 Sales Automation
4.6 Personalized Communication
4.7 Chatbots in CRM
4.8 Gaining Actionable Insights from Data
4.9 Case Studies
5.1 Introduction to Sales Forecasting
5.2 Overview of Predictive Models in Forecasting
5.3 Data Preparation for Analysis
5.4 Identifying Sales Patterns and Trends
5.5 Enhancing Forecast Reliability
5.6 Key Forecasting AI Tools in AI
5.7 Utilizing Real-time Data for Forecasts
5.8 Developing Forecasts for Different Outcomes
5.9 Measuring the Success of Sales Forecasts
6.1 Task Automation
6.2 AI-driven Email Marketing
6.3 Social Media with AI Analytics
6.4 AI-powered Lead Generation
6.5 Customer Segmentation
6.6 Optimizing Sales Visits and Calls
6.7 Tailoring Content with AI Insights
6.8 Real-time Sales Activity Monitoring
6.9 Upselling and Cross-selling with AI
7.1 Ethical Use of AI in Sales
7.2 Bias Identification in AI Systems
7.3 Bias Mitigation
7.4 Transparency in AI Decision-Making
7.5 Accountability for AI Actions
7.6 Safeguarding Customer Data
7.7 Regulatory Compliance
7.8 Building Customer Trust through Ethical AI
7.9 Anticipating Ethical Issues in AI Advancements
8.1 Scenario-Based Exercises
8.2 Addressing Sales Challenges with AI
8.3 Collaborative AI Implementation Plans
Access to educational material: All Trainees will get access to our LMS platform, where they will have all educational material, videos, blueprints, whitepapers, quizzes, as well as the certification process and the proctoring platform which monitors the exam. That way, they will have instant access to the material and the chance to prepare themselves for the certification process more efficiently.
Certification
The certification process:
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response
All Trainees will get the chance to get certified as an AI+ SalesTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.
Upon successful completion of AI+SalesTM certification, participants will demonstrate proficiency in leveraging Artificial Intelligence (AI) to revolutionize sales processes. They will showcase adeptness in understanding and utilizing sales data effectively, integrating AI technologies into CRM systems for enhanced customer relationship management. Participants will exhibit competence in utilizing AI for accurate sales forecasting and streamlining sales processes for improved productivity and efficiency. Moreover, they will exhibit a thorough understanding of ethical considerations and biases related to AI implementation in sales. Armed with practical experience from workshops, successful participants will be prepared to drive business growth ethically through AI-powered sales strategies.
Modules: 8
Examination: 1
Number of Questions: 50
Duration: 90 minutes
Passing score: 35/50 or 70%
Format: Online via AI proctoring platform
Question type: Multiple choice/multiple response
All Trainees will get the chance to get certified as an AI+ SalesTM, after successful completion of the relevant exam, given through a proctoring platform. That way they will earn a Badge for their professional growth in the AI domain.
Upon successful completion of AI+SalesTM certification, participants will demonstrate proficiency in leveraging Artificial Intelligence (AI) to revolutionize sales processes. They will showcase adeptness in understanding and utilizing sales data effectively, integrating AI technologies into CRM systems for enhanced customer relationship management. Participants will exhibit competence in utilizing AI for accurate sales forecasting and streamlining sales processes for improved productivity and efficiency. Moreover, they will exhibit a thorough understanding of ethical considerations and biases related to AI implementation in sales. Armed with practical experience from workshops, successful participants will be prepared to drive business growth ethically through AI-powered sales strategies.
Sofia has more than 15 years of experience in B2B Sales & Business Development and 8+ years in Training, with a track record on leading award-winning international Training Programs. Her expertise in selling B2B technology/software/SaaS services with established startups/scale-ups, and in training sales professionals or customer success teams on digital sales, sales tools, AI and soft skills, enables the success of cross-regional sales teams.
She successfully designs and delivers technology training programs for Athens International College, she also specializes in sales training, sales tools (CRM platforms and alike) and business development consulting, actively contributing as a trainer in various Digital Training initiatives.
On 2020 she contributed to winning the Gold Award for the best Training Program for Salespeople at Sales Excellence Awards, and in 2024 she contributed to winning the Silver Award for the best Training program for Customer Service at the L&D Awards. Currently she is a proud member of the Audit Committee of the Sales Institute Greece and member of the Judging Committee of the Sales Excellence Awards.
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